They will discuss the challenges and strategies used to enhance online communication, customer relationship, strengthen brand awareness and improve profitability in marketing. This is your one-stop-shop to the most up to date online marketing strategies, regulatory low down, measuring ROI, analytical tools and more such as:

• 5 reasons why Pharma should not do E-marketing
• The successful commercialisation of a pharma brand start with an effective launch
• Forecasting is easy, communication is difficult
• Achieving Launch Excellence in a Challenging Pharma Marketplace
• The Doctor - Patient - Pharma: a triangle about a patient's health improvement.
• Balancing "old" and "new" marketing strategies
• Brand Management
• Why Online Belongs to the Pharma Marketing Mix

Joins some of the experts like:

• IMS heath, Director commercial effectiveness EMEA
• UCB Pharma, Head of eStrategies
• Novartis Oncology Region Europe, Regional Brand Leader
• Eli Lilly, Director Human Resources
• Astellas Pharma, Marketing Director
• Genzyme, Associate Director Global Commercial Effectiveness and Development
• AstraZneca, VP Global Marketing
• Allergan, Director Consumer Marketing
• Google, Industry Head
• And many more ...

Who should attend?
This conference is designed to attract key decision makers from the Pharmaceutical industry: Presidents, Managing Directors, Country Managers, General Managers, Vice Presidents, Regional Directors/ Heads, Directors, Department Heads, Managers.

For further information and registration, please visit:
http://nwbg.eu/all-events/pharma-marketing-2010/