B2B exchange listings for bulk quantities of pills and active pharmaceutical ingredients (APIs) grew by 23 percent in 2009 compared to 2008. The 652 listings that MarkMonitor identified represented an increase of 67 percent from the first study conducted in 2007.
The number of B2B exchange listings selling APIs in powdered form grew by 81 percent from the previous year, to 416 listings. This indicates a thriving trade in bulk quantities of ingredients as well as in pills.
Ninety percent of the exchange listings indicated a country of origin for their products. China led the list at 49 percent, followed by India at 17 percent.
Of the 2,930 online pharmacies MarkMonitor found in this study, only four were certified in the VIPPS program by the National Association of Boards of Pharmacy, the governing body for US pharmacies.
Daily visitors to these pharmacies averaged 42,000 per site with 68 percent of the pharmacies having sufficient traffic to rank on Alexa, a Web information company. Using this traffic information as well as published figures for average e-commerce order size and traffic conversion rates, MarkMonitor estimates these pharmacies earn almost $11B in annual revenue.
Pharmacies not certified by VIPPS offered discounts as high as 90 percent from the prices offered by VIPPS-certified Web sites. These deep discounts indicate that the products are of suspicious quality.
Thirty-six percent of online pharmacies are hosted in the United States, the largest number in the world, while Germany is the second largest hosting country with 13 percent. The UK's share of hosted pharmacies dropped to 7 percent in 2009, from 12 percent in the previous year.
The number of Web sites cybersquatting on the six pharmaceutical brands used in the study reached an all time high with 19,163 domains, up 9 percent from the previous year. Seventy-five percent of the cybersquatted pharmaceutical brands were lifestyle drugs
During Q2 2009, phish attacks reached record levels with more than 151,000 unique attacks.
The average number of phishing attacks per organisation also increased to record levels, with 351 attacks per organisation, on average, in Q2 2009.
Social networking attacks continued to rise significantly, recording a 168% increase from the same period in 2008.
Brands in the financial and payment services industries are the most heavily-targeted industry categories for phishers, constituting 80 percent of all phish attacks in Q2 2009.
The United States hosts the largest number of phishing attacks with 50 percent of the total recorded in Q2 2009.
The Brandjacking Index is an independent report produced by MarkMonitor that tracks and analyses online abuses of leading brands. The cornerstone of the report is the volume of public data analysed by MarkMonitor using the company's proprietary algorithms - no customer data or proprietary customer information is used to create the Brandjacking Index. During the study period, MarkMonitor searched approximately 134 million public records daily for brand abuse in domain data as well as Internet feeds from leading international Internet Service Providers (ISPs), email providers and other alliance partners. About MarkMonitor
MarkMonitor, the global leader in enterprise brand protection, offers comprehensive solutions and services that safeguard brands, reputation and revenue from online risks. With end-to-end solutions that address the growing threats of online fraud, brand abuse and unauthorised channels, MarkMonitor enables a secure Internet for businesses and their customers. The company's exclusive access to data combined with its patented real-time prevention, detection and response capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today. For more information, visit www.markmonitor.com.